Publication features articles focused on innovative marketing and merchandising of new and traditional retail categories, retail business management, store design and retail technology. Columnists offer opinion and information about hands-on retail experience and designing a business, from store design and merchandising to employee management. Special monthly segments feature plant material, visual merchandising, retail ideas outside the world of horticulture and Q&A with a national roundtable of nine leading garden center owners. Regular departments include industry newsmakers and events.