Learn how manufacturing firms can increase the productivity of their sales forces and create happier, more effective teams using CRM.

This white paper on improving sales productivity provides ideas to help you design a CRM system that will make your salespeople happier and more effective. You'll find 10 tips, based on real-world experience, that include ideas for customizing the system according to how your salespeople work. You'll also learn about different ways to access the system, integrate with other software applications, and deal with common organizational issues that affect CRM strategy.