The key question often heard is, ""How do I create a book that's timely and relevant to my target audience?"" The answer can come from the new generation of publishers that allow you to outsource the writing and creation of a book similar to how white papers and other marketing literature is created today. That said, many chief marketing officers had the following comments when asked about creating a book or book series:

• ""We don't have the bandwidth.""
• ""We can't do it quickly enough.""
• ""It costs too much.""
• ""There won't be enough people who want to buy it.""
• ""We're not sure we can make it successful.""